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  • How Gen Z is shaping trends during COVID-19 1 juin 2020
    For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step. The coronavirus pandemic, and resulting quarantine, have required consumers to adjust their daily routines to revolve around digital connectivity. With millions of people staying at home, digital media consumption has soared to new heights—with […]
    Mariah Michael
  • 4 thematic shifts to consider for tech PR during COVID-19 1 juin 2020
    What worked just a couple of months ago won’t fly during this crisis. Here are some essential ways to rethink doing outreach about your tech company or client. A world dramatically changed calls for an altogether new approach to communications. Your communications programs should focus on four major thematic shifts: Shareholder capitalism Corporate purposes The […]
    Mariah Michael
  • Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’ 1 juin 2020
    Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more. Hello, communicators: Nike created a video response to the protests following George Floyd’s death, flipping its tagline to “For once, just don’t do it” […]
    Ted Kitterman
  • Anatomy of a leadership video 1 juin 2020
    Needed more than ever, even a simple CEO message can get complicated in a pandemic. There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. Video […]
    Mariah Michael
  • Ragan’s PR Daily Awards will tell your story 29 mai 2020
    Enter the industry’s top benchmarking program to showcase your outstanding comms campaigns, events and publications. The entry deadline is Friday, June 19. The post Ragan’s PR Daily Awards will tell your story appeared first on PR Daily.
    Brendan Gannon

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