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  • 6 courses to bolster your comms credentials 22 janvier 2020
    To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications. It’s a new year. That means resolution time. If one of your goals for 2020 is to advance professionally, look no further. Consider completing these six online courses to boost your career and bolster your credentials: 1. Facebook Blueprint […]
    Maggie Smith
  • Infographic: Is TikTok a fit for your brand? 21 janvier 2020
    The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide. Communicators are right to have healthy skepticism whenever a new platform is announced. After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t […]
    Ted Kitterman
  • Millennials more likely to make impulse buys 21 janvier 2020
    How important is that first impression for your product? If your target demographic is on the younger side, it could be the only chance you’ll get. How do consumers follow their impulses when making purchasing decisions? That might depend on their demographic. According to a study from 5WPR, 82% of millennials are ready to pony […]
    Ted Kitterman
  • Consumer trends that will help communicators in 2020 21 janvier 2020
    PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.  In 2020, PR professionals will see the further evolution of the “woke” and informed consumer.  They are reading more labels (food and otherwise), unearthing the journey their […]
    Maggie Smith
  • Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low 21 janvier 2020
    Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more. Good morning, PR pros:  Amid growing fears of the Coronavirus, a disease that has already sickened nearly 300 people in China as well as people in Japan, South Korea and Thailand, the World Health […]
    Ted Kitterman

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